LATEST PROJECTS
'Once Upon a Yesterday'
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In commemoration of Singapore's 50th year of existence (SG50), Temasek Polytechnic in conjunction with National Heritage Board (NHB) and National Design Centre (NDC), showcased 50 brands that were made in Singapore.
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My involvement with this project include being a Brand Ambassador for Khong Guan, which entailed the conceptualising of exhibition layout, Brand Portrayal, Brand Liaison.
Tanière
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As part of the Final Year project, a viable and sustainable business is sought to occupy a lease at Century Square Mall. From Brand Initiation to Market Research, the project inculcates every aspect of learning from the 3 years.
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Tanière is a brand that seeks to provide aesthetic home furnishing to its patrons. (Tagline: A Place in which to Rest)
Khun Jack
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An Overseas Community Project with Khun Jack (Thai Linen handicraft label) to help revamp their brand identity. From store's visual revamp to marketing the brand, Khun Jack aims to increase their visual reach in the Asian market.
My personal undertaking as a Marketing Comms Head of Department enabled me to strengthen the Brand Promise, with the aid of my team.
Project #1
Project #2
Project #3